The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.
Source: Digital Economic Value Index
Source: Your Story & KStart
Source: World Economic Forum
The world is changing quickly and technologies are adopted faster than ever before. Now days all innovation in marketing is done through digital channels. In this competitive phase your organizations can’t afford to fall behind. Our training programs will keep your organizations to be digitally fit. We have a strong track-record of training in both Corporate and Academic field.
So whether you are a business organization or academic institutions we provides custom training solutions designed to specifically meet the needs of your organization. We are specialize in digital marketing training for businesses, marketing organizations and workshops for institutions.
Our digital marketing training develops skills to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans, using the latest digital tools and practices.
Overview of Digital Marketing. Understanding marketing aspects comparatively Traditional Marketing & Digital Marketing. Understanding current marketing trends.
Learn the techniques used to rank your website higher in Search Engine results. Understanding the search engine mechanism and building your own strategies. Learn best SEO Practices using On-page optimization and Off-page optimization.
Learn the skills to write contents for Blog and Articles. You learn how to create blog and manage it. You learn how to find out the ways to write articles and working on directories.
Learn Google Analytics to measure visitors, locations, devices, sources and behaviours.
Get listed your advertisement within 24 hours through Google Ads. Learn the concept of Paid Advertising and build strategy for your paid campaigns for higher ROI.
Learn to plan keywords, campaign and target peoples with appealing ad designing for Search Engine. You learn here to bring trafiic on your website through targeting audience, budgeting, bidding, ad designing, extensions, monitoring performances, etc.
Learn the concept of branding with digutal channels using Google. You learn Display advertising, Video (YouTube) Advertising for Branding, Engagement, Website Traffic, etc.
Learn effective ways to engage audiences through effecting email marketing channels. Learn strategy, tools, reporting.
Learn to create social account and manage in effective way to increase popularity and engage audiences for longer time. Learn best practices of social media management on Facebook and Instagram.
The social media marketing for target base audiences. Learn to build social media strategy for targeting right audiences through paid campaigns with maximum outcome. Learn the consumer behaviour based on interest base marketing. Design campaigns, objective selection, targeting audiences, interest, device, budget and bidding, ad designing, ad monitoring, etc.
Learn effective mobile marketing tetchniques using Google Tools and Social Media Tools.
Learn lead generation through Google Ads and Social Media Ads
At the end of this training, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.
Duration : 3 Months
Learning Method : Classroom, Online, Presentations, Webinar, Videos
Assessment : Project