Advance Digital Marketing Course
- Course Name : Certificate Course in Advance Digital Marketing
- Program to learn for all : Entrepreneurs, Professionals, Marketers and Students (Management, IT and Non-IT) & Job Seekers
- Skills you will learn : SEO, SEM, Social Media and Content Marketing, Branding, Video, Mobile, Email Marketing, Analytics
- Job Opportunities : Digital Marketing Manager, SEM Manager, SEO Manager, Social Media and Content Manager.
The world is changing quickly and technologies are adopted faster than ever before. Now days all innovation in marketing is done through digital channels. In this competitive phase your organizations can’t afford to fall behind. Our training programs will keep your organizations to be digitally fit. We have a strong track-record of training in both Corporate and Academic field.
So whether you are a business organization or academic institutions we provides custom training solutions designed to specifically meet the needs of your organization. We are specialize in digital marketing training for businesses, marketing organizations and workshops for institutions.
Our digital marketing training develops skills to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans, using the latest digital tools and practices.
Digital Marketing Overview
Overview of Digital Marketing. Understanding marketing aspects comparatively Traditional Marketing & Digital Marketing. Understanding current marketing trends.
Search Engine Optimization
Learn the techniques used to rank your website higher in Search Engine results. Understanding the search engine mechanism and building your own strategies. Learn best SEO Practices using On-page optimization and Off-page optimization.
Blog, Directory & Article Writing
Learn the skills to write contents for Blog and Articles. You learn how to create blog and manage it. You learn how to find out the ways to write articles and working on directories.
Google Analytics
Learn Google Analytics to measure visitors, locations, devices, sources and behaviours.
Google Marketing Strategy
Get listed your advertisement within 24 hours through Google Ads. Learn the concept of Paid Advertising and build strategy for your paid campaigns for higher ROI.
Search Engine Marketing
Learn to plan keywords, campaign and target peoples with appealing ad designing for Search Engine. You learn here to bring trafiic on your website through targeting audience, budgeting, bidding, ad designing, extensions, monitoring performances, etc.
Display, Branding, Video Marketing
Learn the concept of branding with digutal channels using Google. You learn Display advertising, Video (YouTube) Advertising for Branding, Engagement, Website Traffic, etc.
Email Marketing
Learn effective ways to engage audiences through effecting email marketing channels. Learn strategy, tools, reporting.
Social Media Management
Learn to create social account and manage in effective way to increase popularity and engage audiences for longer time. Learn best practices of social media management on Facebook and Instagram.
Social Media Marketing
The social media marketing for target base audiences. Learn to build social media strategy for targeting right audiences through paid campaigns with maximum outcome. Learn the consumer behaviour based on interest base marketing. Design campaigns, objective selection, targeting audiences, interest, device, budget and bidding, ad designing, ad monitoring, etc.
Mobile Marketing
Learn effective mobile marketing tetchniques using Google Tools and Social Media Tools.
Lead Generation
Learn lead generation through Google Ads and Social Media Ads
At the end of this training, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.
Our Training Module in Digital Marketing will help you to:
- Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
- Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
- Integrate your Digital Marketing plans into your overall marketing strategy
- Drive new visitor traffic to your website while improving online conversion rates
- Understand how Digital Marketing can help you grow your business, domestically and internationally
- Identify various online applications and resources that can help build effective and profitable websites
- Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts
- Students of Management or Engineering background
- Students of IT / Computer Science background
- Individuals / beginners seeking career opportunities in the marketing domain
- Professionals who want to shift to digital marketing
- Marketing professionals who wants to use digital marketing to meet their marketing objectives
- Entrepreneurs or affiliate marketeers who want to use digital media to improve their business performance
- Professionals in Marketing / Publishing / E-Business / Advertising
- Professionals who seek to improve the performance of their digital marketing campaigns
- 100% Practical Learning
- Customized As Per Needs
- Experiential Learning through Live Projects
- Experienced Trainer from Industry
- Google Certification Exam Assistance
- Placement Assistance for students who successfully complete the program
Program Structure
Duration : 3 Months
Certificate Course
Learning Method : Classroom, Online, Presentations, Webinar, Videos
Case Studies
Assessment : Project