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Digital Marketing

Google Adwords Course for Business Growth

Learn Google Adwords professionally and grow business drastically. Google Adwords is one of the trusted and most effective platform of advertising across the world. Learn Pay Per Click (PPC), Display Ads, Video Ads, Mobile Ads and Web Analytics

Course Fees : ₹ 15000
Todays Offer : Online ₹ 10500 | Offline ₹ 12750

Duration : 1 Month
Mode : Online | Offline
Language : English, Hindi, Marathi

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Google Adwords Course for Business Growth
Happy New Year 2024


Pay-per-click (PPC) marketing is actually advertising over the internet where in advertisers pay the publisher when their ad is clicked by the audience. It is also known as cost per click marketing.

Here you learn various methods of advertising using google adwords:

Search Engine Marketing (SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

Display Ads are the paid advertisements that appear in front of users on website pages in the form of graphics. Display ads are different from Search Engine Marketing/Pay Per Click/ Paid Search ads, which appear on search engine results pages. This means that PPC ads appear only when a person is searching, and display ads appear when a person is surfing. However, display ads technically do still appear when a person is searching, because people often visit the web pages that show up in their search results. Display ad are commonly referred to as banner ads, but they don’t always take exact banner form. They graphics that can be a smaller square or rectangle, and can appear on the top, middle, or side of a web page.

Mobile Advertising is best option of marketing to reach customers while they’re on the go. Now days most of the customers rely on their phones for information. Mobile marketing allows you to be there when it counts, with text-based search ads, graphic display ads, YouTube video ads, or in-app ads. With 82% of smartphone users searching for businesses near me, mobile advertising gives the opportunity to be there with helpful information and real-time relevance. In short when it comes to target mobile users you can target on Search Engine, Display Banners, In-stream Videos and Mobile App.

Video Ads are the best option for conveying your audience what you want to. These ads are displayed in-stream for 15-20 seconds non skippable. The charges are occurred as Cost Per View (CPV).

Course Objective

At the end of this training, you will understand the various google networks and goal setting with objectives. You also learn how to plan in a strategical way for better results through paid campaigns. The ultimate aim is to provide hight ROI in terms of results.

Our Training Module in Digital Marketing will help you to:

  • Understanding the clear concept of Paid Marketing vs Unpaid Marketing which is well known as Paid Listing and Organic Listing.
  • Customer brainstorming for strategy building
  • Keyword plannin and trend analysis research. So that your select right keywords for your customer.
  • Understanding various network types for right platform selection as per objective
  • Creating campaigns for SEM, Display, Mobile Engagement, Video.
  • Creating add groups of SEM, Display, Mobile Engagement, Video.
  • Creating adds of SEM, Display, Mobile Engagement, Video.
  • Understand Bidding type and strategy for biding as per objective.
  • Result measuring on daily basis for critical action performance.
  • Understanding Billing process and system.
  • Understanding Affiliate marketing system and process.

Course Content

Module 1: Understanding Google AdWords

  • Overview of Google AdWords: Explore the fundamentals of the platform, including its structure, key features, and terminology.
  • Benefits of Google AdWords: Learn how AdWords can enhance your business's online presence, drive traffic, and generate leads.
  • Setting Goals: Define clear objectives for your AdWords campaigns to align with your business goals and measure success effectively.

Module 2: Creating Effective Ad Campaigns

  • Keyword Research: Master the art of keyword research to identify relevant search terms and phrases for targeting.
  • Ad Copywriting: Craft compelling ad copies that resonate with your audience and drive clicks.
  • Ad Extensions: Utilize ad extensions to provide additional information and enhance the visibility of your ads.

Module 3: Campaign Optimization Strategies

  • Bid Management: Understand bidding strategies to optimize your budget and maximize return on investment.
  • Ad Performance Analysis: Learn how to analyze ad performance metrics and make data-driven decisions to improve campaign effectiveness.
  • A/B Testing: Implement A/B testing techniques to refine ad creatives, keywords, and targeting for better results.

Module 4: Advanced Tactics and Strategies

  • Remarketing: Explore remarketing tactics to re-engage with past visitors and convert them into customers.
  • Geographic Targeting: Utilize geographic targeting to reach audiences in specific locations and optimize campaign reach.
  • AdWords Tools and Automation: Discover advanced tools and automation techniques to streamline campaign management and increase efficiency.

Module 5: Measuring Success and ROI

  • Conversion Tracking: Implement conversion tracking to measure the effectiveness of your ad campaigns in driving desired actions.
  • ROI Analysis: Calculate return on investment to assess the profitability of your AdWords campaigns and allocate resources effectively.
  • Performance Reporting: Generate comprehensive reports to track campaign performance over time and identify areas for improvement.

Learning Tools:

  • Adword Overview & Account Setup
  • Keyword Planning & Research (Trend Analysis)
  • Strategy Building
  • Strategical Concepts
  • SEM Campaign Set up
  • Display Ad Campaign Set up
  • Video Ad Campaign Set up
  • Monitoring & Ad Performance
  • Setting Up Payments & Billings
  • Affiliate Marketing

Who should attend?

  • Students of Management or Engineering background
  • Students of IT / Computer Science background
  • Individuals / beginners seeking career opportunities in the marketing domain
  • Professionals who want to shift to digital marketing
  • Marketing professionals who wants to use digital marketing to meet their marketing objectives
  • Entrepreneurs or affiliate marketeers who want to use digital media to improve their business performance
  • Professionals in Marketing / Publishing / E-Business / Advertising
  • Professionals who seek to improve the performance of their digital marketing campaigns

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Why Google Adwords Course for Business Growth at Digital Connext?

Comprehensive Curriculum

Learn the most updated course curriculum designed by industry experts. All the course modules are designed with research and as per the industry requirements.

Industry Expert Trainer

All our trainers are well experienced, well qualified professional trainers from industry. So that students not only learn the advance technologies theory but practical project development as well.

Hands-on Live Projects

Become expert with practical training and live projects. All modules end with one live mini project and on completion the Assessment is fully based on Live Projects as per industry demands.

Training Certification

After successfull completion of the training and assessment process every students will be awarded with Digital Connext certification.

Affordable Fees

Quality training at an affordable fees is our motto. At Digital Connext, all courses fees is very low and affordable as compared to other institutes.

Pay in Easy Installment

Digital Connext offers flexible payment options. Students can pay in easy installment monthly without any extra charges.

Career Mentorship

We help our students to grow in career withn right mentorship. Our expertise helps you to make right decisions, overcome challenges and progress in your career.

Placement Support

Digital Connext is committed for 100% Placement Assistance or Internship Program. We have dedicated team of professionals and online job portal for student placement.

Placement Process

All students of Digital Connext those completed or undergoing training in Full Stack Development needs to register their profile by visiting www.jobindex.co.in.

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