Digital Marketing for Business Owners

Overview

In today's competitive digital-first economy, a strong online presence is no longer optional. This course is designed specifically for business owners who want actionable insights into how digital marketing works—from strategy to execution—so they can make informed decisions, save costs, and drive growth.

No prior technical or marketing experience needed.

What Makes This Course Unique?

• Focus on action-first learning
• No marketing jargon – just real tools and results
• Weekly assignments based on your own business
• Guided setup of campaigns, pages, listings, etc.

Course Format:

• Live online sessions (Interactive)
• Weekly Q&A and mentorship hours
• Assignments and action tasks after each module
• Final “Digital Audit” presentation by each business owner

Certification:

Digital Connext Certified Course – "Digital Marketing for Business Owners"

Course Content

Module 1: Digital Business Foundation

• Setting business goals for digital growth
• Creating/optimizing your online identity
• Google My Business & local directory listings
• WhatsApp Business for customer communication

Module 2: Social Media Setup & Strategy

• Selecting the right platforms (Facebook, Instagram, X/Twitter, Linkedin, Youtube)
• Setting up business profiles professionally
• Content pillars for your industry
• Bio, CTA, highlights, and posting schedule

Module 3: Content Creation for Growth

• Designing business posts with Canva
• Creating engaging Reels and short videos
• Writing high-converting captions and offers
• Planning a 30-day content calendar
• Scheduling content with free tools

Module 4: Paid Advertising (Social Media Marketing)

• Understanding ad objectives (reach, leads, sales)
• Running Meta (Facebook + Instagram) Ads
• Creating ad creatives using Canva + AI

Module 5: Paid Advertising (Google Adwords)

• Understanding ad objectives (PPC, Branding, Leads, Sales)
• Keyword Research and Planning
• Basics of Google Ads for local visibility
• Google Performance Marketing / PPC
• Google Ad Account Setup & Billing 

Module 6: Lead Generation & Automation

• Lead magnet creation
• Landing page design format
• Building lead forms (Google, WhatsApp)
• CRM basics using Google Sheets

Module 7: Local SEO & Analytics

• Using local SEO to appear in search
• Google Search Console setup
• Google Analytics overview
• Instagram/Facebook Insights

Module 8: AI Tools & Digital Strategy

• Using ChatGPT for content & customer replies
• AI-based tools for visuals and ads
• Building your 90-day growth plan
• Final presentation & strategy review

Capstone Output:

Every business owner walks away with:

• Setup social media with 30 days of content
• At least 1 live ad campaign
• A WhatsApp-based inquiry system
• A 90-day customized digital growth strategy

Who should attend?

• Small business owners
• Homepreneurs
• Coaches/Trainers
• Local business retailers
• Family business managers
• Startup founders looking to grow without agencies