Module 1: Digital Business Foundation
- Setting business goals for digital growth
- Creating/optimizing your online identity
- Google My Business & local directory listings
- WhatsApp Business for customer communication
Module 2: Social Media Setup & Strategy
- Selecting the right platforms (Facebook, Instagram, X/Twitter, Linkedin, Youtube)
- Setting up business profiles professionally
- Content pillars for your industry
- Bio, CTA, highlights, and posting schedule
Module 3: Content Creation for Growth
- Designing business posts with Canva
- Creating engaging Reels and short videos
- Writing high-converting captions and offers
- Planning a 30-day content calendar
- Scheduling content with free tools
Module 4: Paid Advertising (Social Media Marketing)
- Understanding ad objectives (reach, leads, sales)
- Running Meta (Facebook + Instagram) Ads
- Creating ad creatives using Canva + AI
Module 5: Paid Advertising (Google Adwords)
- Understanding ad objectives (PPC, Branding, Leads, Sales)
- Keyword Research and Planning
- Basics of Google Ads for local visibility
- Google Performance Marketing / PPC
- Google Ad Account Setup & Billing
Module 6: Lead Generation & Automation
- Lead magnet creation
- Landing page design format
- Building lead forms (Google, WhatsApp)
- CRM basics using Google Sheets
Module 7: Local SEO & Analytics
- Using local SEO to appear in search
- Google Search Console setup
- Google Analytics overview
- Instagram/Facebook Insights
Module 8: AI Tools & Digital Strategy
- Using ChatGPT for content & customer replies
- AI-based tools for visuals and ads
- Building your 90-day growth plan
- Final presentation & strategy review
Capstone Output:
Every business owner walks away with:
- Setup social media with 30 days of content
- At least 1 live ad campaign
- A WhatsApp-based inquiry system
- A 90-day customized digital growth strategy
