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Digital Marketing

SEM Certification Course

Learn Certification course in Search Engine Marketing for PPC, Display Advertising, Video Advertising, Mobile Marketing, Conversion Optimization and Web Analytics

Course Fees : ₹ 12000
Todays Offer : Online ₹ 8400 | Offline ₹ 10200

Duration : 1 Month
Mode : Online | Offline
Language : English, Hindi, Marathi

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SEM Certification Course
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Overview


SEM Certification Course: Mastering Search Engine Marketing

The SEM Certification Course is designed to equip participants with the knowledge and skills required to excel in the dynamic field of Search Engine Marketing (SEM). This comprehensive course covers a wide range of topics, from the fundamentals of search engine advertising to advanced strategies for maximizing ROI. Whether you're a beginner looking to break into the industry or a seasoned professional seeking to enhance your expertise, this course offers valuable insights and practical techniques to succeed in the competitive world of digital marketing.

Course Content


Module 1: Introduction to SEM

  • Understanding the role of SEM in digital marketing
  • Differentiating between SEO and SEM
  • Exploring major search engines and their advertising platforms

Module 2: Keyword Research and Analysis

  • Conducting keyword research using various tools
  • Analyzing keyword metrics such as search volume, competition, and relevance
  • Building effective keyword lists for ad campaigns

Module 3: Ad Campaign Creation

  • Setting up accounts on popular advertising platforms (Google Ads, Bing Ads, etc.)
  • Creating compelling ad copies that drive clicks and conversions
  • Understanding ad formats (text ads, display ads, shopping ads, etc.)

Module 4: Ad Targeting and Bidding Strategies

  • Implementing targeting options (geographic, demographic, behavioral, etc.) for precise audience reach
  • Optimizing bidding strategies to maximize ad visibility and minimize costs
  • Utilizing ad extensions to enhance ad performance

Module 5: Ad Performance Monitoring and Optimization

  • Monitoring key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS)
  • Implementing A/B testing to improve ad performance
  • Making data-driven decisions to optimize ad campaigns for better results

Module 6: Remarketing and Ad Retargeting

  • Understanding the concept of remarketing and its benefits
  • Implementing remarketing strategies to re-engage website visitors and previous customers
  • Leveraging ad retargeting techniques across different platforms for increased conversion rates

Module 7: Analytics and Reporting

  • Setting up Google Analytics for tracking SEM performance
  • Generating reports to measure the effectiveness of ad campaigns
  • Interpreting data insights to make informed marketing decisions

Module 8: Advanced SEM Strategies

  • Exploring advanced SEM tactics such as bid adjustments, ad scheduling, and audience segmentation
  • Integrating SEM with other digital marketing channels for a cohesive marketing strategy
  • Staying updated with the latest trends and developments in the SEM landscape

Module 9: Case Studies and Practical Exercises

  • Analyzing real-world SEM case studies to understand best practices and pitfalls to avoid
  • Engaging in hands-on exercises to apply course concepts and techniques
  • Receiving personalized feedback and guidance from experienced instructors

Module 10: Certification Exam

  • A comprehensive exam covering course materials and practical knowledge
  • Successful completion leads to a SEM Certification, validating proficiency in search engine marketing

Who should attend?


The "SEM Certification Course" is typically ideal for individuals who are looking to specialize or enhance their skills in Search Engine Marketing (SEM). This includes:

  1. Digital Marketers: Those involved in online marketing who want to deepen their understanding of SEM strategies and techniques.

  2. Business Owners: Entrepreneurs or small business owners who manage their online presence and want to optimize their advertising efforts.

  3. Marketing Managers: Professionals responsible for overseeing marketing campaigns and looking to incorporate SEM into their overall strategy.

  4. SEO Specialists: Individuals already familiar with Search Engine Optimization (SEO) who wish to broaden their expertise to include SEM.

  5. Advertising Professionals: Those working in advertising agencies or departments who want to expand their knowledge and skill set to include SEM.

  6. Career Changers: Individuals interested in transitioning into a career in digital marketing and see SEM as a valuable skill set to acquire.

  7. Students and Graduates: Those studying marketing, business, or related fields who want to supplement their education with practical SEM knowledge.

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Why SEM Certification Course at Digital Connext?

Comprehensive Curriculum

Learn the most updated course curriculum designed by industry experts. All the course modules are designed with research and as per the industry requirements.

Industry Expert Trainer

All our trainers are well experienced, well qualified professional trainers from industry. So that students not only learn the advance technologies theory but practical project development as well.

Hands-on Live Projects

Become expert with practical training and live projects. All modules end with one live mini project and on completion the Assessment is fully based on Live Projects as per industry demands.

Training Certification

After successfull completion of the training and assessment process every students will be awarded with Digital Connext certification.

Affordable Fees

Quality training at an affordable fees is our motto. At Digital Connext, all courses fees is very low and affordable as compared to other institutes.

Pay in Easy Installment

Digital Connext offers flexible payment options. Students can pay in easy installment monthly without any extra charges.

Career Mentorship

We help our students to grow in career withn right mentorship. Our expertise helps you to make right decisions, overcome challenges and progress in your career.

Placement Support

Digital Connext is committed for 100% Placement Assistance or Internship Program. We have dedicated team of professionals and online job portal for student placement.

Placement Process

All students of Digital Connext those completed or undergoing training in Full Stack Development needs to register their profile by visiting www.jobindex.co.in.

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