Certified Digital Marketing Course with AI Tools

Overview

The Certified Digital Marketing Course with AI Tools is a comprehensive program designed to equip learners with in-demand skills in today’s fast-evolving digital landscape. Whether you’re in Mumbai, Thane, or anywhere across India, this course offers flexible learning options—both online and offline.

You’ll explore core digital marketing domains such as SEO, social media marketing, Google Ads, content marketing, and email campaigns, while also integrating the power of AI tools to automate tasks, analyze data, and enhance performance.

From beginner-level insights to advanced strategies, the course helps you build, manage, and optimize online marketing campaigns with real-world applications. It's ideal for students, job seekers, working professionals, entrepreneurs, and anyone looking to future-proof their career in digital marketing.

Course Content

1. Introduction to Digital Marketing & Emerging AI Trends

   Understand digital marketing fundamentals and how AI is transforming traditional practices. Compare traditional vs. digital approaches with market insights.

2. SEO Audit & SWOT Analysis Using AI Tools

   Learn to audit websites using modern SEO & AI tools. Conduct SWOT analysis to build strategic clarity and competitive advantage.

3. Search Engine Optimization (SEO) – Core to Advanced

   Master on-page and off-page SEO techniques. Explore how AI and algorithms influence search rankings and content optimization.

4. Google Search Console & Webmaster Tools

   Set up and monitor your website's visibility using Google Webmaster Tools. Index URLs and analyze search health.

5. Backlink Strategies: Directories, Articles & AI Suggestions

   Build authority with directory submissions, link building, and content creation. Explore AI writing tools for article ideas.

6. Blog Setup, Writing & Content Creation with AI

   Learn to launch and manage a blog. Use AI-powered tools to generate topics, improve readability, and optimize posts for SEO.

7. Google Analytics – Audience & Performance Insights

   Track visitors, devices, sources, and behavior patterns. Leverage AI-generated insights for smarter marketing decisions.

8. Google Ads & Paid Marketing Strategies

   Understand campaign setup, audience targeting, bidding, and ROI optimization using Google Ads and smart recommendations.

9. Search Engine Marketing (SEM) – Plan, Launch, Convert

   Create effective SEM campaigns with focus on keyword research, budgeting, bidding strategies, and ad copy optimization.

10. Display Ads, Branding & Video Marketing (YouTube)

    Explore YouTube and Display Ads to build brand awareness. Learn video campaign strategies for engagement and traffic growth.

11. Social Media Management (Facebook & Instagram)

    Create and manage pages, schedules, and community engagement. Learn automation tools to manage content calendars and DMs.

12. Social Media Marketing (FB & Insta Ads + Targeting)

    Build paid ad campaigns, define objectives, set targeting, and track conversions. Use AI to refine audience targeting.

13. Email Marketing & AI-Based Automation

    Design effective campaigns, automate workflows, and track performance. Learn tools for email personalization and segmentation.

14. Affiliate Marketing & Revenue Generation Models

    Discover affiliate platforms and techniques. Learn how AI helps with niche research and content strategy for affiliates.

15. Mobile Marketing & Micro-Moments Strategy

    Use SMS, WhatsApp, and in-app ads. Understand how AI helps target users in real-time with personalized offers.

16. Lead Generation Using Ads & AI Tools

    Generate quality leads from Google Ads & Social Platforms. Use AI tools for lead scoring and automated follow-ups.

17. Case Studies – What Works, What Fails, and Why

    Analyze 5+ industry case studies including successful campaigns and missteps. Extract learnings to apply in real-world projects.

18. Live Projects – From Planning to Execution

    Execute real campaigns, manage budgets, analyze reports, and build portfolio-ready work under expert guidance.

Who should attend?

• Students of Management or Engineering background
• Students of IT / Computer Science background
• Individuals / beginners seeking career opportunities in the marketing domain
• Professionals who want to shift to digital marketing
• Marketing profess

• Students from Management, Engineering, IT, or Computer Science backgrounds looking to enhance their career prospects

• Freshers or beginners seeking entry into the digital marketing industry

• Working professionals aiming to switch careers into digital marketing

• Marketing professionals who want to strengthen their strategies with digital tools and AI integration

• Entrepreneurs and affiliate marketers looking to grow their business using effective digital channels

• Professionals from Publishing, E-Business, Advertising, and Media domains who want to upskill

• Anyone interested in improving the performance of their marketing campaigns using modern, AI-powered tools

• ionals who wants to use digital marketing to meet their marketing objectives
• Entrepreneurs or affiliate marketeers who want to use digital media to improve their business performance
• Professionals in Marketing / Publishing / E-Business / Advertising
• Professionals who seek to improve the performance of their digital marketing campaigns

FAQs

1. What is the Certified Digital Marketing Course with AI Tools?
It’s a 3-month certification program designed to equip learners with in-demand digital marketing skills, including AI-powered tools and strategies to improve marketing effectiveness.

2. Who is this course ideal for?
Students from Management, Engineering, IT, or Computer Science backgrounds, freshers, career switchers, entrepreneurs, marketers, and professionals from advertising, publishing, or media fields.

3. Do I need any technical background to join this course?
No. This course starts from the basics. Anyone with interest in marketing or digital platforms can easily learn and apply the concepts.

4. How does this course differ from a regular digital marketing course?
Along with core digital marketing modules, this course introduces AI-based tools and automation strategies that give you an edge in today’s fast-paced digital landscape.

5. Can I take this course online or offline?
Yes. The course is available in both classroom and online formats. You can choose the option that best fits your schedule and learning style.

6. Will I receive a certificate after completing the course?
Yes. You will receive an industry-recognized certification from Digital Connext upon successful completion of the course and final assessment.

7. Are there any live projects or practical training included?
Absolutely. You’ll work on live projects, case studies, and campaign simulations to gain real-world experience in SEO, social media, ads, and analytics.

8. Will I learn about paid advertising platforms like Google Ads and Meta Ads?
Yes. The course covers in-depth training on Google Ads, Meta (Facebook/Instagram) Ads, including targeting, bidding, budgeting, ad creation, and optimization.

9. What are the career opportunities after this course?
You can work as a Digital Marketer, SEO/SEM Specialist, Social Media Manager, Performance Marketer, Content Strategist, or even start your freelance or agency journey.

10. Will placement assistance be provided?
Yes. We offer placement assistance, resume building, interview preparation, and internship opportunities with industry projects.

11. Is this course beneficial for entrepreneurs or business owners?
Absolutely. This course will help entrepreneurs build brand visibility, drive leads, optimize campaigns, and use AI tools to automate and scale their marketing.

12. How much time do I need to dedicate each week?
Around 6–8 hours per week, including class time, assignments, and project work, is recommended for best results.