Lead generation is important to a business. Without it, a business will struggle to make sales and expand. A business must have a good lead generation strategy. Many businesses today are heavily dependent on Lead Generation as it generates traffic to their websites where they can convert leads into customers.
It is the process of building interest in a businesses products or services. On Facebook, you can create campaigns using a Lead Generation objective that allows consumers to fill in a form, called an "Instant Form", with their contact information.
It allow users to stay on the platform to submit your lead form. Instead of sending users to an external landing page, prospects can access your offer without ever leaving the Facebook app, which is key for increasing conversions.
Its the cheapest way of lead generation across all social media.
Who needs lead generation?
Any businesses who needs customer online. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create strong relationships with qualified customers who invest in your business for a long time.