Google Analytics Course

Overview

If you can master the strategy and techniques behind using Google Analytics to provide answers to the challenges businesses face, then your skills (not your certification) will command a lot of value in the job market. Make sure Google Analytics is one of your skill-sets, for better job performance and a huge boost in your marketing career.

The demand for people with web analytics skills is increasing day by day. Majorly they need help in setting up, managing, and understanding their analytics accounts. 

Course Content

What you learn in Google Analytics?

• Google Analytics Setup & Configuration
• See how many users are on your site right now.
• What cities and countries your users are visiting from.
• Finding out what devices your audience uses.
• Find your audience interests.
• The channels that drive the most traffic.
• Keep track of your marketing campaigns.
• Track how users navigate your site.
• Check which pages are popular
• Check how fast your website loads
• Figure conversion rate of site
• Track your top selling products and who buys them
• Track any clicks that happen on your site
• Segment and slice the site activity to look at specific users
• Managing user sccounts

Who should attend?

• Anyone: Who wants to learn and perform website performance management and web analysis.
• Every marketing professional who works on analysis, market research and forcasting. 
• Business Owners: Even a business owner needs knowledge of Google Analytics for web analysis, market research and business forcasting. Such valuable information helps them in Decision Making.

FAQs

Is Google Analytics Easy?

Google Analytics offers an easy and free way to track and analyze visitors on your website. In addition to tracking the number of visitors, Google Analytics provides key insights into how your website is performing and what you can do to meet your goals.

How long it takes to learn for beginners?

How long will the course take to complete? If you go through all the course content sequentially, we expect the course to take 6-8 hours to complete, depending on your level of familiarity with the course content.

Is a Google Analytics certification free?

The Google Analytics IQ exam is free of charge and available at Skillshop.

Can you use Google Analytics for Social Media?

With relevant quantitative data, Google Analytics easily helps you identify which social media platforms drive the maximum, targeted traffic to your site. Also, it's possible to find out how these social media users interact with your website.