SEO - Search Engine Optimization
Course Name: Certificate Course in Search Engine Optimization
Learn how to increase traffic on website organically
In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.
SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.
SEO plays an important role in this research and buying cycle. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. It’s about being where your customers are, and directing them towards solutions you offer them.
- Understanding Search engines
- Search Engine Ranking Factors
- SEO Audit & Report Analysis
- Competitor Site Analysis
- Keyword Research
- On-Page Optimisation
- Meta Tags & Meta Description
- SEO Friendly Content Writing
- Webmasters Tool
- Off-Page Optimization
- Blog Setup & Blog Writing
- Google Analytics Tool
At the end of this training, you will understand the various methods and techniques required to plan, implement and manage SEO process.
Our Training Module in Search Engine Optimization will help you to:
- Learn SEO A to Z in a SEO training
- Extensive SEO keyword research overview
- Learn how to optimize every page of your website including: Title, Meta Tag, Heading Element, Image Tag, Content Optimization, URL Structure & much more!
- Technical SEO Implementation Best Practices
- Learn how to build high quality relevant links and establish an SEO “Trust Factor” and increase ranking
- Learn how to integrate your social media marketing plan with your SEO
- How to launch a successful content marketing and blogging program
- What are the best SEO tools to use to help your efforts
- How to measure the success and ROI of your SEO program
- SEO review of your website and much more!
- Students of Management or Engineering background
- Students of IT / Computer Science background
- Individuals / beginners seeking career opportunities in the marketing domain
- Professionals who want to shift to digital marketing
- Marketing professionals who wants to use digital marketing to meet their marketing objectives
- Entrepreneurs or affiliate marketeers who want to use digital media to improve their business performance
- Professionals in Marketing / Publishing / E-Business / Advertising
- Professionals who seek to improve the performance of their digital marketing campaigns
- 100% Practical Learning
- Customized As Per Needs
- Experiential Learning through Live Projects
- Experienced Trainer from Industry
- Google Certification Exam Assistance
- Placement Assistance for students who successfully complete the program
Program Structure
Duration : 20 Hours
Certificate Course
Learning Method : Classroom, Online, Presentations, Webinar, Videos
Case Studies
Assessment : Project