Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others.
For people looking to sell something on their web page or even just to attract a bigger audience for their blog or podcast, SEO is very important. The goal is to get a web site to appear on the very first page of any search engine’s results when searching for specific words or phrases.
Simply search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.
PPC marketing (Pay-per-click marketing) is a way of using search engine advertising to generate clicks to your website, rather than "earning" those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s Pay Per Click Marketing.
In PPC Campaign every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. That’s why it’s called "pay per click". Ultimately, pay-per-click marketing is good for everyone. It’s good for searchers, It’s good for advertisers and It’s good for search engines.
Who gets to appear on the page and where is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality, among other factors). This system allows winning advertisers to reach potential customers at a cost that fits their budget.
Social Media marketing is an today's age concept. It is the process of marketing through social media sites like Facebook, Linkedin, Twitter, YouTube, Google+, etc. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Facebook, Linkedin, YouTube and Blogging has been one of the largest players in the social media marketing.
Generating brand awareness is tough, particularly when you are trying to reach a particular target audience. It's here where Google Adwords can help.
Brand awareness campaigns are different from other kinds of advertising, because the goal isn't necessarily to get people to buy from you or visit your store immediately. Instead, the goal is to capture attention, making your brand more recognizable, relatable, and memorable to your potential customers, so next time they want what you have to offer, they think of you.
You can advertise your products and services across a variety of sites around the internet, as either a text or a banner ad. Because you can use images in banner ads, it’s easier to get your brand’s personality across more clearly.
There are various methods and activities which is used to generate lead or enquiries. We at Index Solutions helps you to generate leads or enquiries through various channels of online marketing including social media.
Our team of marketing professionals helps you to analyse actual target audiences and plan best strategies.
Lead Generation Marketing Campaign Mediums: